Joe Nocera is not a fan of socially responsible investing, or SRI:
My problem is that socially responsible investing oversimplifies the world, and in so doing distorts reality. It allows investors to believe that their money is only being invested in “good companies,” and they take foolish comfort in that belief. Rare is the company, after all, that is either all good or all bad. To put it another way, socially responsible investing creates the illusion that the world is black and white, when its real color is gray.
Nocera does perform the useful service of pointing out that the main SRI screening company, KLD, has vastly insufficient resources for the job it’s trying to do:
KLD is a small firm that constructs socially responsible indexes, including the Domini 400. Its 40-member staff includes about two dozen researchers who supposedly dig into companies and decide which should be included in its indexes — and which should be excluded. Its biggest index, the KLD Broad Market Social Index, uses the Russell 3000 as its universe, which it has whittled down to 2,050 companies it deems acceptable…
Two dozen researchers are monitoring 3,000 companies — and writing in-depth reports? How is that even possible? It’s not. Mr. Kinder told me that the employees almost never go abroad to do on-site inspections, but rely on media reports, blogs, interactions with activist organizations and conversations with the company itself. That hardly seems like enough to make a decision on whether a company is good or bad.
But his conclusion goes way too far:
It would be nice if we could invest our money only in companies that had terrific human rights record, fabulous environmental values and wonderful compassionate cultures.
Too bad it’s impossible.
Let’s be very clear, here, about what KLD is doing: it’s taking the Russell 3000 as a starting point, and then removing roughly one-third of the most egregious companies. If you don’t want to invest in companies that kill people, like arms manufacturers or tobacco firms, then KLD’s index is a great place to start. But at no point is anybody at KLD or anywhere else saying that all 2,050 of the firms on their list have “terrific human rights record, fabulous environmental values and wonderful compassionate cultures.”
There are funds which seek only to invest in companies which make the world a better place, in firms which have great environmental records, and so on. Such funds have no interest in whether BP or ExxonMobil is a more ethical investment: they would never invest in either. And they also have no interest in Nocera’s other example, Nike vs Reebok, for the same reason.
It seems Nocera is judging “negative” funds – those which exclude the worst companies – by the standards of “positive” funds – those which include only the best companies. That’s unfair. There are many flavors of SRI, and investors can and should be able to choose between them. Why does Nocera seemingly believe in denying investors that choice?