Remember that $5
trillion at the base of the pyramid that I was talking about on Monday?
Only 50 of the world’s 63,000 multinationals might be interested, but India’s
Tata would seem to be one of them. Tyler
Cowen today finds stories in BusinessWeek
and at Productivity
Press about Tata’s new car, which will sell for just $2,500 when it hits
the streets in 2008. (No new car in the US retails for less than $10,000.)
And add Renault-Nissan’s Carlos Ghosn to the list of executives
excited about the base of the pyramid: BusinessWeek reports that he, too, is
to build a sub-$3,000 car.