A ballsy headline from Bloomberg today:
Sallie Mae Failure Proves He’s No Schwarzman
The piece is a long and reasonably measured article about Christopher Flowers
and his failing bid for Sallie Mae, complete with laudatory quote from Jon Corzine.
But what a headline! I can’t imagine Flowers is going to be returning many of
Bloomberg’s phone calls for the foreseeable future.
Putting such a provocative headline on the piece will get it extra readers,
I’m sure – but at the same time Bloomberg risks getting a reputation for
pushing just a little bit too far in the search for a storyline. Bloomberg is
arguably the most trusted name in financial news, so its editors are
walking a very fine line with this kind of thing.