I’ve got a piece at the main Portfolio.com site today called "Rolling Out the TARP", going into a bit of detail about whether and how this whole reverse-auction thing might work in practice. It’s based largely on a paper by Ausubel and Cramton which I first discovered chez Cowen; a big hat tip there.
I think we’re also the first people to use that headline. I’m quite sure we won’t be the last.