The WSJ is getting desperate

I got an "exclusive limited time offer for Preferred Professionals"

in the mail yesterday: a 1-year subscription to the Wall Street Journal, including

online access, for just $99. Seemed like a pretty good deal, so I compared it

to the standard

subscription rate, which is, um, exactly the same. Indeed, if you don’t

want online access, you can get the Journal for a year (call it 313 issues)

for just $79. Or roughly 25 cents per issue, including the delivery fee. Which

is what the New York Post charges at the height of its circulation war with

the New York Daily News.